Money is necessary, but it’s the human part of it that makes the event. If you can identify with human nature, it makes the event about more than money. It’s nothing but a matter of communication. Pacquiao is the pride of an entire country. Floyd is the crown prince of the ghetto. I’d deal with them from an historical standpoint; make them understand how history brought them to this point. You’ve got to deal with them by respecting their dignity and their manhood, but they’re not talking about that. They’re talking about what could be and what should be.

— Don King via Floyd Mayweather, Manny Pacquiao, Don King, boxing